Making videos to explain your product is very important for businesses. These videos show your products to possible buyers. They can make more people know about the brand, make people more interested and help sell more. However, making a good product video can be hard if you do not know how to start. Here, we will show you some steps to make a video that will get your audience interested.
Start with an Interesting Beginning
The start of your video is very important to get the people’s attention. An interesting beginning can make people curious. It can make them want to watch more of the video. You can do this in many ways. You can use a big, important headline, ask a question, or show something interesting visually.
Talk About the Good Things of your Product
Your video has to show how your product or service fixes problems for your customers and makes their lives better. This means you should talk about the best things about your product. You should show how it helps the customers. Make sure the message is simple and clear for them to understand.
Use Pictures to Help Show Your Message
Pictures can make people more interested and help them understand better. You can use drawings, information graphics, or images. They can make hard information easier to understand and look nicer to the viewers. A good way to use this is to draw or use animations to show what the product does or how it works.
Make it Short and Clear.
Your video about your product should not be long. It is best if it is 60 to 90 seconds long. This means you have to talk only about the most important things. Do not add things that are not needed. Try to use simple words and not use hard, technical words. Add a Call to Action
You need to add a call-to-action in your product video. This tells people what to do next. They might visit your website, sign up for your newsletter, or buy something. You can feature your product using discounts and promo codes. Make sure the call-to-action is easy to understand. Put it at the end of the video.
First Step: Find the Message and Who Will Watch
The first thing you do is find out what you want to say. Think about your message. What should people remember after the video? When you know your message, you can go to the next thing.
Next, you have to find out who will watch your video. Who are you making this video for? Each group of people needs different things. So, it is very important to know who you are talking to. Look at who buys from you already. Understand who they are. This helps you make a video they will like.
Second Step: Write the Video Words
To make a great video, you need a good story. Your story must keep people interested. People enjoy watching something fun and learning from it. So, make sure your story is different and grabs attention.
Your video words need to be short and clear, too. People do not like long videos. They lose interest fast. So, say what you need to say quickly. Make Your Script Simple and Clear
You must write your script in simple language. Do not use difficult words or terms that people do not know. You want everyone to enjoy the video and understand your message.
Step 3: Pick the Right Visuals
Choose visuals that fit your script and that the people you want to watch will like. For example, use pictures of smiling babies for videos about baby products. For young adults, use images of parties or beaches. The visuals must connect to your message and make the video better.
Use clear and good-looking pictures and videos. This makes your video look better and keeps people watching. The visuals must show your message well. For a video about the environment, show nature and trees. You can use things like infographics to explain bigger ideas.
Animation helps explain things that are hard to understand. It shows the ideas with pictures and can use things people know to explain. Like, a video about an app can use animation to show how the app’s parts work together. Step 4: Make the Audio
Step 4: Record a voice that is clear and nice to listen to.
Audio in a video is very important. A clear and nice voice keeps people watching. Record the voice in a good studio with a trained person. They must talk clearly and at a good speed. If they speak too fast or slow, it might confuse viewers.
Putting sounds and music in a video can make it feel more real. The sounds need to fit the video and help tell the story. For example, a video about drunk driving dangers can use tires, horns, and siren sounds. Pick music that fits the video’s feeling. For a meditation video, use calm music to help people relax.
Step 5: Edit the Video
Now you can edit the video with any video editing software. This software puts the video together neatly. Cut out bits you do not need. Add music and effects to make the video interesting.
Use smooth changes to connect video parts. Too many or too few changes can look bad. The right amount of changes keeps people watching.
Step 6: Share the Video
The video is done, now show it to people. Show the video on social networks like Facebook, Twitter, and Instagram. These sites are good for reaching many people, and they work well to make more people engage.
Send the video to possible clients and partners to promote it. This can get new people who have not seen the company’s things before to notice. Send them a personal message and a video that talks about what they need. This can help people know the brand more and make new customers.
Use paid adverts to get to more people. Advertise on places like YouTube or Facebook, and the video could get to lots of people quickly. Paid adverts need to pick who to show based on age groups, where they live, and what they like. By knowing who should see the video, you can make a really good ad plan with paid adverts.
Summary of steps:
Making a video plan can be scary, but if you do it right, it can be a good way to get the attention of the people you want and to tell them your message. The first step is to know the main idea and who needs to see it. This helps make a good script that keeps people watching and is helpful. The script should be short, clear, and easy for people to get; try not to use difficult words or words that are just for one kind of job.
Why you should make a good product explainer video:
A video that explains a product can make it more clear to the people you want to sell to and can help sell more things. By making a video that is for your special audience and message, you can share a lot of info in a way that is more fun to watch and people will remember better. You can add an explainer video to your website. You can use it in email campaigns. You can use it for social media ads too. More people like to watch videos online now. Making a video helps you be different from other companies.
Final Thoughts:
You must think about your main message first. You need to know who you want to watch your video. When you write your script, use easy words. Tell a good story. Then, you can make a great explainer video. It will show what you want to say well.
Do not forget making an explainer video is a chance to be creative. It is a chance to show why your product is good. Use pictures that are like metaphors in your video. This helps people remember your product.